Colorism exists. Although it is a topic often ignored and put on the back burner by society, it exists. In the distorted reality that we live in, having dark skin makes you less and having light skin makes you “more.” How do we as a race of African American people expect the world to see us as equal if we continue to use color as a weapon within? Shop Choco Girls promotes confidence in brown girls while giving colorism the middle finger.
Shop Choco Girl’s mission is to fight colorism and change the way that people think in regards to skin color.